The Experience

Phulay Bay, a Ritz-Carlton Reserve

Venture to a captivating corner of the world, where glistening sands and blue skies converge with the Andaman Sea, and where the charm and natural beauty of Thailand blends with an aura of serenity and discovery. Once there, Phulay Bay, a Ritz-Carlton Reserve, envelops you in an incomparable setting featuring:

  • Luxury villas in Thailand conveniently located 35 minutes from Krabi International Airport and one hour by speed boat transfer or two hours by car from Phuket International Airport
  • Outstanding opportunities to explore the area’s wealth of natural beauty with pristine islands and Panom Benja National Park
  • Personalized service to attend to your needs and whims, 24-hours-a-day
  • Spacious, luxuriously appointed Krabi villas set in tropical gardens or featuring ocean views
  • Lavish amenities, including rainforest showers, indoor and outdoor baths, spacious walk-in wardrobes and verandas with lounge beds
  • Alluring facilities, including an infinity pool, destination spa, fitness center, shopping, cooking classes and Thai Batik painting
  • Thailand luxury villas are complemented by a selection of casual and formal dining, including gourmet Royal Thai specialties, extensive wine lists, live entertainment and captivating views
  • Unique event space that accommodates up to 80, perfect for weddings, with a dedicated catering manager to ensure that your requests are satisfied

Accommodations: As the world’s first Ritz-Carlton Reserve, Phulay Bay embodies the attributes, philosophy and unique style and design of the Reserve brand extension. It has been designed for those who seek to escape the stresses of everyday life and immerse themselves into a completely bespoke and personally-tailored-to-suit vacation experience.

Set on the shores of the Andaman Sea, Phulay Bay is a striking 54-villa and pavilion boutique hotel offering unspoiled views of the naturally rugged shoreline and dramatic limestone karsts which make up this beautiful part of southern Thailand.

The resort is the vision and work of in-demand Thai architect Lek Bunnag, and is an awe-inspiring combination of modern styling and architecture; grand and oversized in scale with distinctive accents from not only Thai, but Middle Eastern and Moroccan cultures. Bunnag takes inspiration from beautiful things from around the world to create an environment where the senses are continuously triggered and enlivened from the moment guests enter the resort driveway to the moment they leave.

An exhilarating sense of arrival will immediately let guests know they are somewhere special: 20ft high aubergine walls and ‘hedges’ made from indigenous trees create a sense of wonder from the outside and a great sense of peace and stillness once on the inside. Guests enter the resort through the high walls and walk over a stepping-stone pathway that leads them to a magnificent pitched-roof Thai pavilion situated on an island surrounded by thousands of gently flickering candles.

From here on in, guests subtly and gently have their senses enriched and stimulated with the resort’s own scent, signature drink, the stunning scenery from both inside the accommodation and throughout the resort, to tactile 100% Thai silk soft furnishings used in the villas and restaurants.

No two of the resort’s 16 signature Reserve Villas are the same; all slightly different in physical design and styling, guests can opt for a villa with lap pool and lawn area for sun worshiping, a private rooftop for alfresco dining and sunset viewing, or a completely secluded pool bathing area for total privacy. Across all nonetheless, luxury prevails with oversized 3metre by 2metre beds, deep sunken baths, walk in closets, expansive decked gardens and vast ‘keyhole’ doorways that create a sense of magic setting the guest at ease and welcoming them to luxury.

With an emphasis on personalised, bespoke experiences, guests can ‘design’ or tailor make their visit to perfectly suit their needs and desires. Their very own villa butler, can organise a light BBQ lunch at a favourite beach spot; a meditation class with local monks; elephant trekking to a remote picnic spot; a sea plane tour of region’s dramatic scenery; an in-villa personal yoga session; a boat journey to surrounding islands – the possibilities are endless.

Dining: With a tantalizing selection of casual and formal dining options and experiences as pleasing to the eye as to the palate, Phulay Bay presents a culinary voyage inspired by the flavors of the world. Each restaurant features dishes made from only the finest ingredients, sourced from local markets each morning, then served with flawless Thai hospitality in settings that reflect the unique culture andarchitecture of Thailand.

Included is the resort’s signature Thai restaurant, Sri Trang, a modern, and stylish restaurant with private dining room for 10 set on its own jetty overlooking the shoreline called ‘Sri Trang by the Sea’. Lae Lay, the resort’s sea front pavilion sits parallel to a 23metre infinity pool stretching out to the sea beyond. Beautifully appointed with oversized chairs and hanging lanterns among rustling trees, guests can also choose to dine under the stars on their own in a private sala seating up to 8 guests, aptly named ‘Lae Lay Under the Stars’. Jampoon International Restaurant has an international home style cooking offering a diverse selection of western style cuisine with Asian flair. The Restaurant Action Kitchen features Chef Table dinners and private events.

An infinity pool bar will offer soft loungers and silk pillows by day with lighter more relaxed culinary offerings, while the resort’s sunset lounge, will offer day beds, oversized pillows, chill-out lounge bar music and candle lanterns for a truly intimate and relaxing feel. The perfect place for a glass of champagne or a stylish martini as the sun sets over the seemingly endless horizon. RAW spa café preparesfresh, uncooked and unaltered vegan products and has a green hydroponic bar growing the resort’s own wheatgrass and lettuce.


Blending the soothing rhythms of the Andaman Sea with extraordinary spa treatments, ESPA at Phulay Bay leaves you in a blissful state of relaxation.

  • Spa vitality pool
  • Wellness studio
  • Spacious relaxation areas
  • Eleven treatment rooms designed for both couples and individuals
  • VIP treatment area with a private outside entrance
  • RAW, our spa café, serves local fruits and vegetables, fresh juices and herbal teas that complement your spa program

Personal Explorer & Spice Concierge:

Latest news at Phulay Bay, a Ritz-Carlton Reserve are the introduction of the “Personal Explorer” and the world’s first “Spice Concierge”.

The Personal Explorer will carefully shape and create unique individual experiences by providing recommendations and inside access to some of Thailand’s best-kept secrets and hidden gems along the Andaman Sea, many of which are not readily available to the public. Phulay Bay’s guest experience begins prior to arrival at the resort as the Personal Explorer connects privately with each guest that has reserved to truly understand their preferences and unravel what a magical getaway to Thailand would include for them.

The Spice Concierge is a new service offering a unique level of education and guest experiences with Thailand’s most celebrated and sought-after spices through one-of-a-kind tastings, cocktails and spa treatments. Thai spices, such as lemongrass, kaffir lime and galangal, renowned for giving Thai food its defining, ‘cravable’ flavor, will now become even more accessible to guests of Phulay Bay, a Ritz-Carlton Reserve.
From your first glance, Phulay Bay elicits a sense of jaw-dropping awe and blissful joy. Designed for the culturally conscious traveler, this exquisite eco-resort’s 54 villas meld seamlessly into their stunning environs while providing incredible indulgences. You’ll find spacious verandas with inviting lounges, indoor/outdoor baths, rainforest showers and 24-hour attention to your every whim. Explore the enchanting wonders that surround you — including the maze-like grounds. Take a class in Thai cooking or batik painting. And ask your personal butler to arrange a picnic on a nearby island.

In the Know
Be sure to visit nearby Tiger Cave Temple, an amazing Buddhist monastery, and pick up some good-luck amulets blessed by Thailand’s “Good Luck Monk”!Distance from Krabi Airport (KBV): 35 minutes Guests Receive:

  • Upgrade on arrival, subject to availability
  • Daily Buffet breakfast, for up to two in room guests
  • $100 USD Food & Beverage credit, to be utilized during stay
    • (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Early check-in/late check-out
    • subject to availability
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